On Successful Movie Trailers
There are certain movie trailers that I just cannot stop watching. After extensive research (aka falling down an addictive YouTube hole), I’ve reached a conclusion: Kanye West is the key. His songs are the magic ingredient; with their backing, a trailer is elevated from a simple commercial for an upcoming film to a mesmerizing experience that makes me want to go cliff diving, dance wildly in an underground club filled with people who speak various romance languages, and bathe in a pile of money. Benjamins only, please.
You’d like evidence, you say. Well, here you go. Happy Tuesday.
The Wolf of Wall Street: “Black Skinhead”
And my personal favorite, The Social Network: “Power”
Every time I watch this, I become convinced that I can say no to Microsoft, and I can drop out of Harvard, and I can become the world’s youngest billionaire. All of this is logistically impossible.
Tell me that isn’t successful advertising.